Job: Manager, PHSS Field Marketing (Div 5 & 6, Atlanta)

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New Search | Search Results 11402 C6789F6F-188B-F72C-AD5B7FE58CE89504 1 11402 C6789F6F-188B-F72C-AD5B7FE58CE89504 11402 C6789F6F-188B-F72C-AD5B7FE58CE89504 11402 Yes Create Profile/Apply Email A Friend Job Title: Manager, PHSS Field Marketing (Div 5 & 6, Atlanta) Area of Interest: Marketing Qualifications: Bachelor s Degree or equivalent relevant work experience required. BA in Marketing, Communications, Public Relations, Business, Business Administration or related field. A minimum of seven years experience in marketing or digital marketing. Knowledge of Red Cross structure and operations preferred, as demonstrated by 2 or more years of experience with Red Cross Health & Safety services Outstanding communication skills (oral and written) needed. Strong teamwork and collaboration required. Ability to deal with multiple changing priorities. Demonstrates strong commitment and passion for the mission of the American Red Cross. Job Description: Manager, PHSS Field Marketing (Div 5 & 6, Atlanta) Job Summary The Manager, PHSS Field Marketing: Develops and executes local marketing plans for Preparedness Health & Safety Services (PHSS), in alignment with the national marketing plan, and in support of business and revenue plans for field units. Implements national strategies, programs, and positioning. Keeps informed about developments in the local government, legal, political, and media fields as they apply to the marketing and growth of PHSS programs. Gathers data on local competitors. Manages and executes local collateral, promotional and visibility strategies. Works closely with Division and Chapter PHSS management to ensure alignment of goals and achievement of plans. Serves as liaison to NHQ resources and strategy development. Responsibilities cover all chapters in a designated territory and all product lines within the PHSS program portfolio. Major Responsibilities Marketing planning: Develop and implement annual marketing plan and budget to support business/ revenue goals of field units. Align local marketing plans with national marketing plan. Market research and competitive intelligence gathering: Understand and incorporate market research findings; serve as liaison for market research and for market and competitive intelligence between national headquarters and local staff/management. Collect and share locally gathered competitive intelligence on other providers of health and safety training in the local markets. Market analysis: Understand local market penetration, market share, and pricing dynamics. Understand and monitor market and competitive trends. Market growth: Develop plans to retain and acquire new customers in local markets; analyze geographic, demographic, and economic market segments for revenue growth opportunities. Collect and analyze data on established and/or prospective customers. Advertising and promotional strategy and execution: Manage local advertising identify and leverage local advertising channels; customize national tools to meet local advertising needs. Work with NHQ to evaluate/leverage any pro bono offers. Customizes public service announcements and collateral tools to local needs. Manage local collateral needs by leveraging national tools Campaign execution and PR relations: Maintain relationships with local key media outlets. Manage visibility and promotional campaigns through multiple channels, including web, social media, e-marketing, print, and PR/media Digital marketing: Develop and leverage local social media and emarketing opportunities. Execute local emarketing efforts. Maintain PHSS web content on relevant local web properties; leverage search engine marketing techniques Qualifications Bachelor s Degree or equivalent relevant work experience required. BA in Marketing, Communications, Public Relations, Business, Business Administration or related field. A minimum of seven years experience in marketing or digital marketing. Knowledge of Red Cross structure and operations preferred, as demonstrated by 2 or more years of experience with Red Cross Health & Safety services Outstanding communication skills (oral and written) needed. Strong teamwork and collaboration required. Ability to deal with multiple changing priorities. Demonstrates strong commitment and passion for the mission of the American Red Cross. The American Red Cross National Headquarters is an Equal Opportunity/Affirmative Action Employer Requisition Number: NHQ11402 Country: United States State/Province: Georgia City: Atlanta Full Time / Part Time: Full Time Shift: 1st - First Shift Work Schedule: Monday thru Friday Percentage of Travel: 10% - 25% Relocation Eligibility: No 11402 C6789F6F-188B-F72C-AD5B7FE58CE89504 1 11402 C6789F6F-188B-F72C-AD5B7FE58CE89504 11402 C6789F6F-188B-F72C-AD5B7FE58CE89504 11402 Yes Create Profile/Apply Email A Friend