Job: Senior Corporate Communications Specialist

Jobing Description

ApplyToJob az 13268
Senior Corporate Communications Specialist

Job Title: Senior Corporate Communications Specialist
Job Type: Full-Time
Location: Duluth, GA

Submit Your Application

SendToFriend 13268 az Send to a Friend

JobProfilePFF 13268 az Printer Friendly Page

Job Description:

I. POSITION PURPOSE:

The Senior Corporate Communications Specialist will work across all AGCO regions on the development, implementation, and coordination of AGCO s external digital presence, including the AGCO corporate website, AGCO s e3 website, AGCO s social media activities, and certain regional and functional websites. Responsibilities include strategic planning and monitoring of multiple social media channels and serving as the face of the company in the corporate blog. Also provides support to the Director, Global Distribution & Marketing as needed.

II. MAJOR ACCOUNTABILITIES: KEY MEASUREMENTS:

Online community manager for global social media channels while benchmarking and researching best practices in social media

Position AGCO as a thought leader in the industry through social media channels, while engaging with customers, dealers & media.

Use latest technology identified in trainings and through research

Plan, author and coordinate AGCO Blog with brand and industry key messaging to increase brand awareness and market share

Provide excellent customer service by monitoring questions/comments across all channels and responding with information.

Liaison with global marketing teams to collect content for social media initiatives, and provide support

Train global communications team how to use the tool and utilize it s possibilities to improve job and industry knowledge

Website development

Maintain and develop AGCO s corporate website and e3 website to position AGCO as a leader in the industry

Develop strategies and techniques to optimize AGCO s visibility within online search tools

Help promote consistency among AGCO s regional and function websites to maximize the impact of AGCO s messages

Assist select functions with the development of their websites

II. FUNCTIONAL KNOWLEDGE:

The Senior Corporate Communications Specialist must have the ability to be forward thinking, able to seek out and apply new technologies.

Advanced knowledge of social media channels such as Facebook, YouTube, Twitter, Wordpress, etc

Graphic design knowledge preferred

Basic HTML and SEO knowledge preferred

Knowledge of effective marketing and communication of corporate initiatives to external target group/s

Project Management knowledge of project planning and management

Foreign language skills are desirable but not essential

III. BUSINESS EXPERTISE:

The job holder requires strong knowledge of the agricultural industry. Product knowledge is a plus.

Comprehensive knowledge of corporate and target group goals and expectations

Excellent written and verbal communication skills

Strong organization skills to manage several time-sensitive projects at once.

Functional knowledge of the agriculture industry and product familiarity

Cultural awareness is essential

IV. LEADERSHIP/PEOPLE MANAGEMENT:

While this position does not directly manage other people, the Senior Corporate Communications Specialist will be required to work closely with marketing and functional managers throughout the corporation. Will require interaction at the VP and SVP level.

V. PROBLEM SOLVING:

This job requires a good degree of problem solving and analytical ability.

VI. NATURE OF IMPACT

This position will impact AGCO on a global basis. Through this position, AGCO will improve the way it projects its brand image in the marketplace.

VII. AREA OF IMPACT:

This role has global impact through corporate communications efforts and initiatives

VIII. INTERPERSONAL SKILLS:

Consistently demonstrate clear, effective and open verbal and written communications

Strong cultural awareness and cross cultural effectiveness

Team player highly cooperative and supportive across functions

High capability for multitasking

Strong can do attitude and positive attitude to change

IX. QUALIFICATIONS AND EXPERIENCE :

Bachelor s degree in Business or Communications or related field is required. Journalism or Marketing emphasis is preferred.

Up to five years of professional communications or marketing experience is preferred, agriculture industry knowledge is a plus.

Online and social media experience required.

Foreign language skills are desirable, but not essential.

Powered By:Ceridian Recruiting Solutions